Well, well. I don't like it, no matter who does it, but if I were going to buy into it, I'd much rather pay Target prices for most of that stuff.

I wonder if RH will sue.

I like it some of it, but it would look silly in my house and wouldn't really want to look at it long term. Also if Target is now carrying it. . .

Since it was/is trendy I think it will be a very tired look soon and you'll know what time period it came from.

Speaking of Target, they had all that plaid stuff out a while back, maybe still do, and I couldn't buy the plaid coffee mugs because my store didn't have them in stock and the item couldn't be ordered online! Who does that!? I did send an email but they didn't seem interested in the issue. This has happened to me more than once with them. Boo.

According to some home decor gurus, the industrial look is out for 2016. Does the fact that the look has finally reached Target prove that?

I'm not into industrial look, although I saw a couple of pieces work well in a friend's home. They added a bit of a surprise thrill to her otherwise conventional decor.

Well, when it migrates down to Target and even further down the food chain, it's on it's way out for sure! At tag sales and such you'll be able to pick up the "real" expensive pieces at Target prices in another year. I've never really liked it. A house is a home not a factory -- but that's my opinion!

I've seen a lot of interest in the industrial look on this forum. It appeals to a younger demographic. I'm slowly realizing that I have no right to assert my old fart design sense on a generation I don't have much experience with. Good for Target for making it affordable. I bought "real furniture" in my 20s, but I don't know how young people make it today.

It makes sense that Target is selling these items but it doesn't make sense to call the style "new". Target is usually not so far behind the curve. I like some of the items but not enough to run out and purchase.

I think the younger generation, at least those that I know, are still into this style. I imagine partly because they don't have to worry about daily wear and tear when their children are young and they are not into shabby chic, which the more you ding the "better". UG!

These particular pieces are new to Target, they've had other items classified as "mixed material" that leaned a bit to the industrial style for some time now.

Though it's not my style, I don't hate it nor do I think it's too late for the style to sell. We'll see.

I see a few things I like--the mesh floor lamp, stools, pendent light, bookcase--but wouldn't want an entire room (or house) done completely in this style. I think in the wrong hands, it can be very drab and hard. I've seen designers incorporate a piece or two in a variety of other styles, and like it.

Target, around here, surrounded by major universities, has a market for that look.

I bought somewhat industrial counter stools for my 1939 house. The reason being is that four legs would rock on the old floors, even with the refinishing, due to settling over the many years! These metal schoolhouse stools, based on early 20th century design, are remarkably comfortable since they have a little bounce; the back is supportive, and there's a rail for foot support.

"I think the younger generation, at least those that I know, are still
into this style. I imagine partly because they don't have to worry about
daily wear and tear when their children are young and they are not into
shabby chic, which the more you ding the "better"."

I'm sure it's the case for my friend. She and her family have moved into a newish build (mid-2000's?). Open floor plan, beige walls, generic granite countertops, white Shaker kitchen cabinets - very much a blah style. They have 3 kids, two in elementary school and one preschooler. The main factors were the great schools, enough bedrooms/bathrooms and a larger backyard.

Her industrial look coffee table and TV credenza of pitted gray steel with rough-looking wooden tops in the greatroom work really well with the gray granite in the kitchen. Plus, they're indestructible!

A lot of it looks kind of vintage to me, no?

I think that Target is very late to that party. In general, I do not have a good impression of Targets furniture, even on a value for the money basis.

I generally like the industrial look, though it needs the right setting, and it's easy to overdo.

I think pretty much all faddish styles can be easily overdone. That coming from someone who loves so many different styles she has a home filled with things she loves rather than decorated to fit any given style.

I have 20-something nieces & nephews living in the Boston area who would love this line. It not only reminds me of RH but of Schoolhouse Electric & Rejuvenation Hdwr. pieces that are reproductions & a lot more expensive.

It's not fussy or like anything they likely saw in their parents' homes and suits their more casual living & entertaining style. While not for me, I expect this line will do well but will be short lived.

Interesting that the style has trickled down to Target. I like some of it. I would much prefer to buy this sort of thing at Target prices, although it definitely means the style is soon to be on it's way out.

I think it will fare well in the marketplace as there are tons of students who need furnishings but are limited to a budget. Much of it looks very much like CB2 and could be passed off as a higher end when used with moderation. I'm happy that there's a line out that can be purchased without breaking the bank. Not everyone can afford RH styles. I'd give it a thumbs up.

I might pick up some of the baskets to use as wastebaskets. My husband and I are buying an old service station for our business, and I have "industrial" in the back of my mind as I choose the finishes as we renovate. Of course, the building is metal, has metal conduit everywhere and IS industrial LOL.

It looks fine, if you live in a warehouse. I have to laugh - when I finally got enough money to furnish my home nicely, what is in style?...stuff I had when I was poor.

I actually like the pulley floor lamp but it only takes a 60 watt. I would like brighter for reading.

I don't care for any of it. Cocktail tables on big ugly castors or wheels just look ridiculous. I mean---where do they think they're going?

RH knock offs. Who are knocking off others....

In fact, my friend with the 3 kids loves her "industrial" pieces on oversize castors! Makes cleaning and fishing out small toys easier. She sometimes moves her coffee table around for board games and such.

I have a set of three wood cabinets in a vaguely MCM style on castors. Two of the cabs serve as side tables for the couch in the living room and the third one sits in the dining room. So easy to push aside when cleaning. But I also tried to pick furnishings that would travel easily to another room for a major cleaning. No super heavy armchairs.

Being a lover of the English country house style, the industrial look strikes me as being only one or two cuts above living in a jail cell. The colors are cold and uninviting and there's nothing there to hold the eye. I can see it as appealing to young people who aren't really into "nesting" yet, or young families who don't want to fuss a lot. I belong in neither category and I'll gladly pass.

As others have said, this is the Industrial "jump the shark" moment. I think the beds can survive the trend and will look good in many rooms.

DD#1 will LOVE IT. But she wouldn't pay those prices. She keeps her eye out for the originals at garage sale prices, and does quite well. For myself I will be watching my local store for when they move this stuff to clearance. Those baskets that remind me of apple baskets and are just what I need in my garden for my peonies and hydrangeas.

Steel and "wood veneer"? They couldn't even use cheap pine for this?

I do like the pulley floor lamp, but that's about it.

Maybe its because Im of the boomer generation (we are said to value authenticity) but I think its not the style that's the problem, its the cheap, fakey, gimmicky way some of the pieces are done here Arts and Crafts and Stickley furniture has survived and is still well loved in spite of the cheap ugly fake wood versions weve seen in Shopko and Target for some time now - Im sure well done and authentic industrial pieces will continue to be valued as well.

And - with this kind of stuff, a little goes a long way. The copper pendant light and a rolling table or two would be perfect accents for my early 1900s house but not THE style for the whole house. Saw some great ancient metal work table bases at our local salvage yard yesterday - with a reclaimed wood top would make a lovely island in my kitchen.... but a whole kitchen full of rustic and industrial would just be too much.

These pieces don't look "industrial" to me. Stylewise, I'd put them in my house which is definitely not industrial.

I'm an older woman and I like the industrial look. Be it in an actual loft or in a home. I think it is just another style that is used more by the younger generation. I applaud Target for jumping in and offering timely products at an affordable price.

Regarding a trend on the way out, this one I think will be around for quite awhile. The move to the inner cities into apartments and converted buildings is still going strong.

Looks like a combination of industrial/warehouse/old farmhouse styles in the new line.

I remember when I was in my early 20's, I was so enamored with "antique" furniture. My mom was completely turned off by it because it reminded her of her poor upbringing. She couldn't understand why I wanted that "cheap, poor farmhouse furniture."

Some of this new Target stuff reminds me of my great-grandparents house, and I find myself asking why anyone would want that junk, LOL.

Not my style but I can see how others would be drawn to some of these things. I do wonder if their advertising folks simply gave up on creative descriptions when it came to "Block on a Stand!" ;-)

Yeah, I thought that was a hilarious name for a product they were actually hoping to sell, Jen.
At one time, not too long ago, furniture from Target was made of solid Rubberwood. It's an inexpensive wood because it's a by product of the rubber industry. Once it's past producing latex, it's wood is turned into lumber, often for furniture making. I'm not sure why it's harder to find rubberwood furniture again. Maybe the industry raised the price when it's use became "hot".

I think it's great Target is bringing stylish furnishings to people at an affordable price. Same for Ikea.

I can't speak for casters and a lot of heavy hardware on furniture; however, a lot of our furniture is what I think is called rustic modern. And, tans and grays. We like the look and have since the late 80s actually. I don't like polished furniture that shows every scratch and ding. Also, good or bad, rough furniture doesn't show dust like polished does. Our taste was RH before we knew what RH was - HA.

I think it is great that Target and Ikea offer what they do for reasonable prices.

I'm close to retirement age and really love the industrial look. It does need to be in the right setting just like all furnishings do. I wouldn't use it in my home but I would if I had the right home for it. I don't understand the disdain for Target. Not everybody wants to pay for or have the hassle of moving expensive forever furniture.

I'm going to admit I'm a little tempted by the accent chairs. I'd eventually like to get two small chairs for our living room and banish the single huge heavy leather recliner to our bedroom. The recliner is seldom used so I'm not sure it's worth investing in high end furniture for these pieces. And lightweight would be so much easier for me to clean under. (I scratched our hardwoods moving the recliner so I could vacuum this week.).

I doubt I will actually get them because I'm still dithering about what exactly I want. But the look of the two I posted above would fit in with my not-at-all industrial stuff pretty well I think.

Although I prefer wood headboards to metals, I do like that bed, actually only the headboard, I don't care for footboards but that one looks like it needs it to hold it together - do they even carry them in the stores so you could check the quality?

I have my great grandmothers bed. Looks exactly like this metal one from Target.

I don't mind the style (the lamps are cute) but Target stuff is so cheaply made. Better off doing garage sales and craigs.

If the lamp says only a 60 watt you can put in a LED 100 watt equivalent that only uses about 13 watts or so. Just bought one at Lowes for about 7$.