This is Hakea cinera, or 'ash-leafed' hakea; a tough, though slow growing small bush to around 2 to 2'5 metres in height from around Esperance in Western Australia. It's preference is dryish, sandy soils but is doing ok in my red, sandy to clayish sub-soil - I keep it a bit on the dry side, however. I planted it as a tube-stock specimen back in 2011 and like a few other W. A. natives am a bit surprised at its adaptability. This is it's first flower.