Since it is made with hazelnuts, I just always assumed that it was pronouned "nut" ella.

Since it's European, I always assumed it was New-tella. I just checked their Web site, and that's how the company says it's pronounced.

I don't think they'd refuse to sell a jar to someone who says Nut-ella, though.

You should try it.

I've always said "new." And apparently I'm right ;)

Here is a link that might be useful: from the horse's mouth

Hmm.. that's a surprise.
But only in English does N-U-T mean "nut." So why would it be called Nutella if you don't say "nut"?
We learned about it when my daughter was in high school, from two exchange students from Spain who ate it all the time. I have to ask her how they pronounced it.

Presumably they named it Nutella after the market expanded into English-speaking countries, so the name would give a clue as to what's in it. But kept the Italian U sound so it would . . . sound Italian.

Here's what their site says about the original name:

The original version of Nutella® spread was called "pasta gianduja," pasta which means paste, and "gianduja" which is the name of a carnival character famous to the region, a character that can be found in the first advertisements for the product.

Pasta gianduja was actually made in loaves and wrapped in tinfoil, so it could be sliced and placed on bread for mothers to make sandwiches for their children. But many children, as you could imagine, would throw away the bread and only eat the pasta gianduja!

So Mr. Ferrero altered the product into a paste that came in a jar, so it could be spread on the bread. This then became known as "supercrema gianduja," because it was a spreadable version of the gianduja. "Supercrema gianduja" was eventually renamed "Nutella®" in 1964, with the origin of the word being "nut" and the "ella" giving it a soft ending.

I could be wrong, but I always assumed it took its name from nougat.

I never pronounced it any way at all, I just bought it and ate it. (grin) Now I try to avoid it, I eat a jar too quickly, usually with a package of graham crackers.

I did assume it was "nut" ella because of the hazelnut component.

Annie

I don't buy the Nutella brand but I do buy a Hazelnut Chocolate Spread...and he(my 4th grader) has a "choco-n-pbutter sand" in his lunch box 4 days out the week. LOL

I call it New tella most of the time..but sometimes I say Nut tella...(yeah I know ...2 T's)

Here's my niece eating it out of the jar. Her French mom told me they also like salted pretzel sticks dipped in Newt-ella.

{{gwi:1471232}}

Here in Spain we only knew NOCILLA, the hazlenut/chocolate spread that even my girls grew up on as a favourite snack bread spread.
It was always more popular than Nutella, which was pretty much unknown.

It's pronounced Noe-THEEL-ya, and is still sold here.

And Nutella would be pronounced here as New-tayl-ya.

SharonCb

Hmmm. I'm not sure about wearing a t-shirt that reads "Spreadably Delicious."

Here is a link that might be useful: The boutique.

I've always pronounced the first syllable as nut, as in hazelnut. But my kids, who first enjoyed it in France (where I've never traveled...)always pronounced it new-tella.

I can be pretty disciplined about food when I want to be, but it is one of 2 things I simply cannot have in the house. If it's in the cupboard, it calls to me until I am forced to bring it out and eat it with a spoon.

The other thing I can only buy right before I need it for baking is good crystallized ginger. One time I had both in the house and discovered the wonderful combination of dipping a chunk of crystallized ginger in the Nutella - OMG!

I've always thought it was Nut-ella too.

And, yeah, I think I'll pass on the T-shirt, Barmom!! LOLOL

Deanna

I've never heard it pronounced "Nut"-ella before. Always "Nootella" -

Lori

I guess I can't argue with the company's web site, so "new-tell-uh" it is. Glad I've been saying it correctly.

Gina, love your niece with the Nutella moustache.

Barnmom, that t-shirt would be a hit at the gym. You won't catch me wearing it, though.

I'm going to buy a jar of this stuff.

I do not think it is "new", I think the European version is "noo" (like look) and American version is "nut" LOL

Nu tella here....never thought otherwise....
And I have to keep it out of the house or I would look like Gina's niece.
Linda C

I'll join the other nuts.Don't think it would be Nut- ella,
or na - tella. .
If it is separated right for Pronuciation, it would be ,
New - Tella. Maybe I'm nuts too.

Anyone hear of " ne ne na ne new " The " new " won.
Zipidy du da Zipididy aaaayyy!!!!! Wheeooo !
Lou

"that there chocolate nut stuff" usually works in our house

Sooz

Dont go by me Ive always been accused of having a heavy NYC accent....so I say NAH Tella

We first had it in Germany, and I recall saying Nuh - tella, which is how I say it now. For some reason, New - tella sounds funny to me :) But it certainly doesn't taste funny! I just bought a 2-pack from Costco, and made chocolate croissants that my friend told me to try. I used Pillsbury crescent rolls, spread Nutella on them, rolled them up and baked them. Since I'm on a diet, I didn't taste them, but my kids and their friends gave them 2 thumbs up, and they smelled delicious!

LOL, sooz, that works for me too.

Proudmama, I'll bet the Monkey Princess would love that, I'll try it, thanks...

Annie

New and noo sound the same when I say them. Could be my slight Philadelphia accent?

I saw one of their commercials on TV yesterday and they pronounced it "nuh-tella".I am a Nutella virgin, guess I've lead a sheltered life.

Linda

I think you are all " Nuts ". I'm not !!!

I heard it pronounced the same way Mom of 2 Doxies. I don't really care for the stuff. I don't want chocolate on my toast or bread.

Sue

OK, so I've been right all along. Unless they have different commercials for different parts of the world?

Annie

Here in Australia it's Nut-ella, and that's the way they say it on the advertisements. Seems logical to me, since it's made with nuts. I've never heard it pronounced any other way.