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Nor' East Roses

15 years ago

This was just posted on one of the "other" rose forums:

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Next Tuesday Nor East miniature roses will stop their mail order business. Bellow is what you can expect to see on their web site Tues. May 26.

50% Off Sale Details

A 3-plant minimum applies to all orders.

The 50% discount offer is valid on orders placed after May 25, 2009. No other discounts or coupons may be applied.

Offer not valid on previously placed orders.

ARS new member coupons may not be applied to offer.

Valid gift certificates may still be applied during check-out.

Offer valid on orders shipped between June 1 to June 30, 2009.

Due to the closing of our retail services, plants purchased after May 25, 2009 will no longer be covered under the 90-day plant guarantee.

The 50% discount is valid only on plants and does not apply to shipping charges. Normal shipping rates apply.

Offer valid while supplies last.

Due to the extreme blow-out pricing, we strongly recommend listing 1 to 3 substitutes during your check-out process should your requested varieties be out of stock at the time of shipping.

Retail Closing Details:


A message to our valued customers:


We have decided to make some major changes at Greenheart Farms at the end of this season. When we sell out of our existing miniature rose inventory this summer we will cease to be a retail mail order company and focus all of our efforts on developing our wholesale miniature rose business. There are several reasons for this change.


Why are we closing our retail business?

We are not selling enough roses through our retail services to support this business.

We are primarily a wholesale propagation company and doing retail over the past five and a half years has stretched us beyond our limits.

We are competing against our wholesale customers.

What are we going to do moving forward and how will you be able to find NorEast, Ralph Moore, and Tiny Petals miniature roses?

We house the largest collection of miniature roses in the United States and will continue to maintain this library of miniature varieties.

We will be working with all of our friends at the other mail-order companies to make sure they are provided with high quality miniature varieties and all of our new introductions. Contact them and let them know which varieties are your favorites so they have time to order them from us and have them ready for you next season.

We will be working with your local nurseries providing them with high quality miniature varieties and all of our new introductions. Contact them and let them know your favorite varieties so they have time to order them from us and have them ready for next season.

We will be offering licenses for propagation of our varieties to other large propagation nurseries so they can move forward with our diverse offering of miniature roses.

Our goal is emulate the business models of Star Roses and Weeks Roses by being providers of excellent wholesale material, allowing mail-order companies and local retail outlets to provide you with our diverse offering of miniature roses. Help us get the word out to the mail order companies or your local supplier and keep these great varieties available!

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ANSWERS TO COMMON QUESTIONS


When will you stop selling your plants online?

Due to the extreme discount we are currently offering, we expect to be sold out by June 30th.

What about the 90-day guarantee on your plants?

Plants shipped after May 25th at the 50% discount are not eligible for the guarantee

Plants shipped prior to May 25th will be replaced with available inventory. Please e-mail us at noreast@greenheartfarms.com with your replacement requests.

ARS New Member Coupons

Due to the closing of our retail business and the 50% discount offer, we will no longer be able to honor the free rose coupons after May 25, 2009.

Gift Certificates & Coupons

Gift certificates and coupons issued by Nor East will be honored as forms of payment while inventory supplies last.

Please contact us at noreast@greenheartfarms.com regarding any gift certificates unredeemed after June 30th.

Will I still be able to find information on the Nor East roses I own or like after you close?

We intend to keep an online reference available after June 30th

Helpmefind.com is a great source for rose plant information on all of our varieties and more.

Wholesale nurseries and mail order companies carrying our varieties will be able to provide you plant and cultural information on the varieties they sell.

Can my local Rose Society still order plants from you?

After June 30th, all Rose Societies will need to work with their local nurseries and/or mail order companies for their plant purchases.

We suggest that you contact your favorite nursery or mail-order company as soon as possible to give them ample time to order and/or propagate plants for your fund raisers and other events.

Which wholesale companies and/or mail-order companies will be carrying your products?

We are in discussion with many mail-order and retail outlets, but no final decisions have been made.

If you already purchase from a mail-order or retail outlet that has been carrying our varieties, they will most likely continue to carry them.

If you have a favorite garden center that does not currently carry our products, please urge them to contact us for information on product lines.

We intend to post a list of retailers online as soon as the information becomes available.

Frank B

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Frank A. Benardella

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